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Tuesday, February 1, 2011

Valentines Day Statistics

Estimated number of roses produced for Valentine's Day in 2010: 198 million

Holiday Ranking

(Based on consumer purchases
of fresh flowers and plants for holidays at all outlets.)
TransactionsDollar Volume
Christmas/Chanukah30%30%
Mother's Day24%25%
Valentine's Day
  • Of fresh flower purchases only, Valentine's Day ranks No. 1, capturing 36% of holiday transactions and 40% of holiday dollar volume.
  • Valentine's Day the No. 1 holiday for florists.
20%25%
Easter/Passover13%10%
Thanksgiving6%5%

What are consumers buying?

(Multiple Responses Allowed)
Percent
Mixed Flowers44%
Red Roses43%
Roses (not red)29%
Other type of flower (not roses) such as all tulips, all carnations, all lilies, etc.23%
Plants20%

Who's buying for Valentine's Day?

Twenty-five percent of adults purchased flowers or plants as gifts for Valentine's Day 2010; of those, 60% were men and 40% were women.
According to the National Retail Federations' 2011 Valentines Day Consumer Intentions & Actions Survey,  34% of consumers planned to celebrate the holiday with flowers.

For whom are they buying?

While men buy mostly for romantic reasons, women use Valentine's Day as an opportunity to show they care to mothers, daughters and friends, as well as their sweethearts. Women even treat themselves on Valentine's Day
(Multiple responses allowed)AllMenWomen
Spouse47%57%32%
Mother26%21%33%
Significant other20%25%12%
Friend or acquaintance11%7%17%
Self9%0%23%
Other relative7%2%13%
Child6%7%6%
Grandparent4%3%4%
Sister4%2%6%
Father1%0%1%
Other2%3%1%

Data collected by IPSOS-Insight FloralTrends Consumer Tracking Study, 2005; and eNation National On-Line Research, Synovate, 2010.
The above information provided courtesy of The Society  Of American Florists
Send flowers in Edmonton Alberta with Canada Floral Delivery. Order online for same day delivery across Canada.
 Edmonton's Premier Florist.

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