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Wednesday, February 9, 2011

Valentines Days Facts and Trivia

Like Christmas, Valentines comes but once a year. Unlike Christmas though, and perhaps fortunately so, preparations for Valentine's Day don't begin a month before the occasion itself. And yet, the frenzy into which people go to prove that they’re both loved and have someone to love can sometimes beggar belief and commonsense.

Going around the world…

A gimmick that originated as a marketing campaign by chocolate companies has now become a firmly entrenched tradition on Valentines Day in Japan. The men can look forward to receiving gifts and chocolate from women! The reciprocal counterpart of Valentines Day is known as White Day. It falls on March 14, and this is when the men are expected to give gifts in return to the women.

Die-hard romantics have sent 1000's of cards every year to Verona, Italy. This is the city in which Shakespeare set his famous tragedy, Romeo and Juliet.

You might want to keep that to yourself…

Penicillin, which is also used to treat sexually-transmitted diseases such as syphilis, was introduced on, you guessed it, February 14, 1929.

There are three kinds of untruths: lies, damned lies and statistics…

Do you know that up to 15 percent of US women send themselves flowers on Valentines Day? You yourself might even have been tempted to do that once, and within reason too, as 64 percent of American men have absolutely nothing up their sleeve for Valentines Day for that special person in their life. However, they make up for this by spending nearly twice as much as women do.

In Malaysia, the price of a single rose can jump to as much as 6 times its original price when February 14 rolls around, while a dozen of the same in the US will cost up to 30 percent more. Red roses are perennial favorites, and make up the majority of the 110 million roses that are sold and delivered within a period of 3 days. Condom sales, too, increase 20-30 percent around Valentine's Day. One wonders why…

In recent times, Valentines Day has counted pet owners among the ranks of gift givers. Three percent of these animal lovers actually give gifts to their pets! Valentine's Day is also the second-largest card-posting occasion of the year after Christmas, with up to 1 billion Valentines Day cards being sent and exchanged.

Have a great Valentines Day!!!!

Tuesday, February 1, 2011

Valentines Day Statistics

Estimated number of roses produced for Valentine's Day in 2010: 198 million

Holiday Ranking

(Based on consumer purchases
of fresh flowers and plants for holidays at all outlets.)
TransactionsDollar Volume
Christmas/Chanukah30%30%
Mother's Day24%25%
Valentine's Day
  • Of fresh flower purchases only, Valentine's Day ranks No. 1, capturing 36% of holiday transactions and 40% of holiday dollar volume.
  • Valentine's Day the No. 1 holiday for florists.
20%25%
Easter/Passover13%10%
Thanksgiving6%5%

What are consumers buying?

(Multiple Responses Allowed)
Percent
Mixed Flowers44%
Red Roses43%
Roses (not red)29%
Other type of flower (not roses) such as all tulips, all carnations, all lilies, etc.23%
Plants20%

Who's buying for Valentine's Day?

Twenty-five percent of adults purchased flowers or plants as gifts for Valentine's Day 2010; of those, 60% were men and 40% were women.
According to the National Retail Federations' 2011 Valentines Day Consumer Intentions & Actions Survey,  34% of consumers planned to celebrate the holiday with flowers.

For whom are they buying?

While men buy mostly for romantic reasons, women use Valentine's Day as an opportunity to show they care to mothers, daughters and friends, as well as their sweethearts. Women even treat themselves on Valentine's Day
(Multiple responses allowed)AllMenWomen
Spouse47%57%32%
Mother26%21%33%
Significant other20%25%12%
Friend or acquaintance11%7%17%
Self9%0%23%
Other relative7%2%13%
Child6%7%6%
Grandparent4%3%4%
Sister4%2%6%
Father1%0%1%
Other2%3%1%

Data collected by IPSOS-Insight FloralTrends Consumer Tracking Study, 2005; and eNation National On-Line Research, Synovate, 2010.
The above information provided courtesy of The Society  Of American Florists
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