The Following Information is courtesy of The Society Of American Florists
In today's economy, it is more important than ever for businesses to
gain the competitive edge. Constant fluctuations in unemployment,
productivity, consumer confidence and other major economic factors make
it imperative for businesses to implement the right strategies to stay
ahead of their competition.
According to business experts, the key to gaining the competitive edge in the modern economy is easy to understand
- a happy, productive workforce. And, while sometimes the easiest
notions can be the most difficult to achieve, a recent scientific study
conducted at Texas A&M University finds that nature can hold the
secret to business success. The research demonstrates that workers' idea
generation, creative performance and problem solving skills improve
substantially in workplace environments that include flowers and plants.
"Our research shows that a change as simple as
adding flowers and plants can be important in the most meaningful way
to businesses in the modern economy," said Dr. Roger Ulrich, lead
researcher on the project. "People's productivity, in the form of
innovation and creative problem solving, improved - which in certain
circumstances could mean the difference between mild and great business
success."
Research Findings: Overall and Men vs. Women
In an eight-month study, the Texas A&M
University research team explored the link between flowers and plants
and workplace productivity. Participants performed creative problem
solving tasks in a variety of common office environments, or conditions.
The conditions included a workplace with flowers and plants, a setting
with sculpture and an environment with no decorative embellishments.
During the study, both women and men
demonstrated more innovative thinking, generating more ideas and
original solutions to problems in the office environment that included
flowers and plants. In these surroundings, men who participated in the
study generated 15% more ideas. And, while males generated a greater
abundance of ideas, females generated more creative, flexible solutions
to problems when flowers and plants were present.
"We know the importance of learning, for
example, how natural surroundings affect drivers, school children, and
hospital patients," said Ulrich, who has conducted extensive research on
the effects of environments on psychological well-being, stress and
health. "To businesses, it should be equally as important to understand
what features can improve performance at work and make employees more
productive."
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